The successful film Blood Diamond highlighted the corruption and exploitation that can be involved in the diamond trade - the reason it is so important for jewellers to make sure that their diamonds are fairly traded and let the public know that they are taking the necessary steps to deliver ethically sound pieces. One jeweller doing just that is Ingle and Rhode in Mayfair, London. The company has found success by combining responsible supply chains with cutting edge design, which has proved to be a winning formula with environmentally conscious consumers. As well as offering ready-to-wear engagement rings by well-established designers, they specialise in bespoke engagement rings and wedding bands. The wide range of diamond options offered on their rings further illustrates their dedication and determination to providing a high standard of service, whilst still employing stringent ethical policies.