Hummingbird Bakery's new London outpost has just opened on Wardour Street, W1. So, in the name of research (ahem) I had to check it out. On the opening night, the little shop in the middle of Soho was causing quite a stir with its mini signature red velvet and cocktail-flavoured cupcakes. The strawberry daiquiri was wickedly indulgent with sweet buttercream icing and a gooey centre; the mojito didn¹t even touch my lips. The new branch has funky décor, Pop Art prints and lots of pink as well as a private consultation booth where you can order personalised cakes for your big day. While you're there, sample a Pop Art-style cupcake, exclusively available at the Soho shop (and then run home so you don't feel so bad).
The Hummingbird Soho, 155a Wardour Street, London W1; www.hummingbirdbakery.com