British couturier Bruce Oldfield's gowns adorn Hollywood stars and international royalty and his services to fashion were recognised when he was awarded the OBE in 1990. He has just opened his first flagship bridal boutique on Beauchamp Place.

My style is...
classic, simple elegance with a contemporary twist. I specialise in couture and custom-made pieces using traditional methods building the garment around the person from a foundation garment outwards.

A perfect bridal gown should...
be the most memorable of her life.

I decided to launch my three storey bridal emporium because...
wedding dresses have become a very inspiring area of my business and as this area had grown it was becoming obvious that we needed to give brides their own space so when number 34 Beauchamp Place became available directly opposite the existing showroom, I couldn't resist it.

Brides visiting my boutique will find...
wedding dresses - ready to wear, custom made and couture, outfits for mother and bridesmaids, exquisite accessories for the entire party. Across the road at 27 is my Couture boutique where we have the season's collection of evening and special occasion wear, and accessories. Most importantly the workrooms where EVERYTHING is made are also in number 27 and 28.

My biggest achievement to date is...
having had the opportunity of dressing some of the worlds most glamorous women from Princess Diana and Queen Rania of Jordan to contemporary icons Taylor Swift and Pixie Lott.

You probably won't know this but...
as well as designing the dress I can also design the actual wedding and reception too - so the attention to detail that begins with the dress is carried throughout the whole occasion.

Visit www.bruceoldfield.com or call 020 7589 2759 to make an appointment.