I was just leaving the studio at No. 34 with the dogs, Babe and Baz when I overheard a voice saying "I love his dresses but I know we can't afford them". I have heard this many times over the years and I make no excuses for working at the pricey end of the dress spectrum but I felt that this was one misconception too far. I tied the dogs to the railings and walked over...Needless to say, Mrs Johnson and her daughter, suitably chastised, came in for a viewing (you don't need appointments on weekdays). They have made another appointment for next Thursday...great!
You see, I opened this store with the express idea that all sorts of brides with all sorts of budgets should be able to find something here. We have ready-to-wear dresses starting at around £2,500, the bias 4-ply silk satin dress with the hand-ruched bodice in the window this week is £3,230 and is a bestseller - take a look at some more like this in the gallery.
These dresses are made in the same workrooms as the couture and custom-made dresses, many are suitable for a less formal or a more intimate wedding as they are simpler in construction and ornamentation but will be given the same care and attention as their more flamboyant cousins.
By the way, it's never too early to begin formulating what you'll be wearing under your dress, particularly if it's cut on the bias or is figure-skimming (in my opinion a wedding dress should never be figure-hugging). By all means take a visit to figleaves.com for an enormous selection but we find that the best underwear is anything nude by Hanro, seamless and knobbly-detail free.
I'm off to look at the Grace Kelly exhibit at the V&A, I did an interview about her style for BBC World Service, and am looking forward to seeing it quietly. I have also been invited to the private view on Thursday night but it will be so crowded that you won't be able to see the frocks for the fashionistas!
BTW, check out our Brides reader event on May 13 in the May/June 2010 issue of Brides, and next week I'm going to tell you about our little competition.