Kate Middleton's sapphire engagement ring made headlines, not just because it was her ring, but also because it was Diana's ring, and it wasn't a diamond.
The deep blue stone that sits on the Royal finger is not the first of its kind- Princess Anne and the Queen Mother both wore sapphire engagement rings themselves. It is certainly out of the norm for most brides, who expect a diamond sparkler, but unpopular? Definitely not.
The Natural Sapphire Company noted a 300% increase in sapphire sales in the months following the Duchess of Cambridge's engagement, with calls coming from all around the world. The sapphire has become the it-girl of bridal jewellery.
The fire started by Kate's sparkler can now be seen glistening on Elizabeth Hurley's newly engaged finger. The sapphire and diamond number, a close but contemporary reinterpretation of the royal ring, was given to her last weekend by her new fiancé Shane Warne, when he proposed at the Old Course Hotel in St. Andrews.
From royalty to movie stars, the sapphire has shown its versatility: John Greed Jewellery Head of Buying and Retail Nigel Dunn has also seen the growing popularity of the stone: "We have certainly seen a recent increase in the popularity of sapphires, and as the navy stone symbolises love, truth and commitment, they are the perfect choice for engagement rings"
How then to get your own sparkler in Royal style? There is little risk of the potential fiancée running into her potential groom looking at rings at the local jewellers with this new idea from John Greed Jewellery: they have taken at-home shopping one step further and introduced John Greed at Home.
This revolutionary new way of shopping brings a huge selection of gorgeous jewellery directly to your home, for an altogether more tangible (and private) shopping experience. You become the 'host' of the party, and a sales assistant helps you organize it, giving you not only peace of mind, but also an array of special discounts and offers.
You can have the girls over for a selection of bridesmaid jewellery, have your family help you choose your own bridal sparkle, or decide to be on your own to pick a perfect sapphire.
To book an at home jewellery viewing from John Greed At Home, visit www.johngreedathome.co.uk