We all expected The Duchess of Cambridge to become a bridal style icon, but it seems Kate's fashion choices aren't the only ones sending out waves of burgeoning bridal inspiration throughout the world.
The new Mrs Zuckerberg, Priscilla Chan, became an unexpected bridal style icon over the weekend when she married the Facebook CEO, Mark Zuckerberg.
Her laser-cut floral gown (pictured) caught the world's attention: adorned with matte sequins and lined in silk, the gown is part of Claire Pettibone's 2010 collection.
The $4,700 (approx. £3,650) dress, named 'Sky Between The Branches,' has an illusion jewel neckline and sheer back with chapel length train.
Kate Horlor, Producer of WeddingTV.com said: "For a women who could have commissioned any designer in the world to create a bespoke Wedding Dress, and to then pick a Claire Pettibone dress, says more about the dress then it does about Priscilla. It reflects everything about her and her husbands modest tastes. This wasn't a celebrity "look at us wedding" milking all the freebies and publicity they could, this was a wedding about love and commitment, and her dress choice reflects that."
Claire Pettibone's gown have previously been worn by the likes of Cameron Diaz, Courtney Cox Arquette and Leona Lewis.
The LA-based designer reportedly had no idea that Chan was going to wear the gown, nor does she know where the bride purchased her dress, fuelling the rumours that she may have bought it under a fake name - secret shopper-style.
According to WWD, the designer's website had a record-breaking 26,000 hits over the weekend after Chan was pictured wearing the wedding dress. Orders are reportedly pouring in for the out-of-stock gown, although we expect that it will soon be replicated throughout the bridal world!
Wedding planning expert and Managing Director of BestWeddingAway.co.uk Roberto Benetello commented on the dresses unexpected popularity: "This is a dress that many women with normal figures can wear and pull-off really well for stylish yet understated look. The sweetheart neckline is overlaid with lace which has a romantic graceful feel - simply elegant!"