If you are starting to feel like a designer dress might not be in the cards for you, you might want to look again... The Wedding Shop is launching its new venture: The Collection at The Wedding Shop - opening in mid-June.

BROWSE THROUGH THOUSANDS OF DREAM DRESSES

The idea behind The Collection is to give all brides-to-be the chance to get their dream wedding dress without the designer price tag.  And also to give brides who want to sell their designer gowns a luxe environment in which to do so! (Handy way to earn some of those pretty pennies back, no?)

Stocking the most prestigious bridal designers of the world (think Monique Lhuillier, Oscar de la Renta, Elie Saab - oh my!) these 'once worn' gowns will be on show at The Wedding Shop's newly refurbished showroom in Waterford Road from mid-June.

WHAT IS YOUR LOVE STORY?

Expect the same attention to detail and service would receive at a top luxury bridal boutique and the bargain sensation and treasure-seeking feeling you would get from a vintage shop! The best of two worlds combined.

If you are selling you dress, you do have to pay a hanging fee, but when you dress is sold on to another bride, you receive 60 per cent of the agreed total sale price too! So everyone's a winner.

DISCOUNTS AND OFFERS FOR BRIDES

Opening mid-June - The Wedding Shop; 96-98 Waterford Road London SW6 2HA, 020 7384 8488; www.weddingshop.com