Oscar Comes To Town

Oscar Comes To Town
WWD/John Aquino

We all fawn over his bridal gowns and dresses... and now we can confirm that we will be able to do so in the flesh as Oscar de la Renta is set to open his first shop in London.

SEE OSCAR DE LA RENTA'S BRIDAL GOWNS HERE

The fashion and bridal designer has created a name for himself dressing New York's Fifth Avenue elite, filling our beating bridal hearts with the frothiest of designs and dreamiest of gowns. And come November, we will be able to visit his shop in the convenient luxe location of London's Mayfair.

Taking over hairdresser Nicky Clarke's Mount Street salon, Oscar will be in good company, with the likes of Christian Louboutin, Lanvin, Marc Jacobs and Balenciaga as neighbours.

WHAT DOES YOUR DRESS SAY ABOUT YOU?

Chief executive officer of Oscar de la Renta LLC, Alex Bolen, said to WWD: "Our arrival on Mount Street has been a well-considered process in terms of cementing the brand's flagship store in the best location, and we are delighted with the outcome."

Although the shop will not be exclusively bridal, it will have wedding dresses in stock. We can't wait to see the shop when it opens later this year!

PLANNING YOUR WEDDING? START HERE...

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