Vera Wang is extending her bridal kingdom into the world of flowers, launching the first couture designer floral wedding collection in the UK and Ireland with wedding flower experts Interflora.
The specialist tailored service for brides combines Vera's elegance and bridal excellence with Interflora's floral know-how.
As of October 1, brides-to-be will be able to make an appointment for a private consultation with a Vera Wang specialty florist to interpret the bride's thoughts, colour themes and ideas into their blooming designs.
And if you want a bit of inspiration, Vera has created three distinct looks to help you decide: soft pinks, rich fuchsias and luxurious red blooms for the traditional bride; a sweet romantic collection of soft pinks and creamy blooms; or an array of contemporary flowers in dark plum and vibrant purple for a more modern look.
"Few things are more closely associated with weddings than fresh flowers," commented the New York-based couture designer. "Their vibrant beauty captivates the eye and celebrates the occasion."
The Vera Wang Wedding Collection by Interflora has been designed with the British bride in mind and will include statement designs for the bride, groom, wedding party, ceremony and reception.
Interflora; The Vera Wang Floral Collection will be sold online and with Vera Wang accredited florists from 1 October 2012; www.interflora.co.uk