Twelve years ago, when I was agonising over the details of my own wedding, I remember being stunned when my husband-to-be started expressing opinions on wedding cakes; now we're hearing men are attending their fiancée's hair and make-up trials, and, in some cases, even her dress fittings.
A good or bad thing? Only you can say. But judging by the huge response I got to one tweet asking men to describe their enduring wedding-day memory, grooms are more emotionally and practically invested than ever before.
You can read all about it from the couples ripping up old traditions and going their own way on page 189 of the May/June 2013 issue - out now. But perhaps it's best left to Ben Southgate - who married novelist Ali Harris in 2006 - to demonstrate my point. He didn't have one lasting memory - no, he have me 10...
1. Running around half an hour before the ceremony trying to put 100 vintage cups on all the tables, made trickier by Ali allocating specific cups to specific people
2. My sister giving me a biscuit just before Ali came down the aisle (because I was bout to faint)
3. Ali walking down the aisle - wow
4. Listening to a song during the ceremony that our friend Emily had written and recorded for us
5. My speech, which involved comparing Ali to various 'Little Miss' characters from the 'Mr Men' series
6. A friend getting everyone to write a passage to go into a box of champagne that we weren't allowed to open for seven years (not long to go now!)
7. Our first dance (First Day of my Life by Bright Eyes)
8. Eating ice creams from a vintage ice-cream trike we'd bought off eBay
9. Trying drunkenly to light a massive (secret) firework at midnight and being stopped by the staff, who were (quite rightly) worried I would burn the building down
10. Having a cuppa in our room at 1am and reflecting on our amazing day