Dark romance is perhaps the best way of summing up and describing the second collection from Heritage Bridal.
The British label made up of three generations of bridal designers: Alan Wyatt, his daughter Amanda Wyatt and her daughter Charlotte Balbier, have released a sneak peek at their new designs ahead of their full unveiling this September.
'A Curious Attraction', as the collection is named, showcases the design team's 60 years of bridal knowledge. Focusing on fabrics and textures, the collection features delicate layers of tulle, swathes of chiffon and luscious lace for a luxury appeal.
The campaign shots are styled to play on the idea of old-fashioned film reels with flecks of light and double exposures adding intrigue to the glamorous heroine brides with their scarlet lips. Through all the drama the dresses aren't perfectly clear to see, but that is all part of it.
The full collection will be unveiled at Harrogate this September.