Wedding ceremony conventions are still popular, according to recent YouGov research.

Todd Marshall

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Traditions such as giving the father giving the bride away are still hugely popular, despite its medieval foundations - the father would give his daughter away to her husband, therefore she would cease to be his property.

Also still popular is the convention of the bride taking the husband's surname. Critics argue that this is a sign of a woman joining a man's family line, which in turn diminishes the importance of her own heritage and identity. However, 58% of women support this tradition.

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One of the most contested traditions is the practice of the bride's family paying for the wedding, with 75% of men and women against it today. Women are the most adamant that this custom should be culled, as they are likely to be against it by 82% - 86%. This is, obviously, understandable too.

Last but not least, the vow to 'obey' is the least popular tradition, as 59% to 81% of women object to this. Notably, neither The Duchess of Cambridge nor Princess Diana promised this at their weddings.

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