Exciting news from Browns Bride! The luxury bridal boutique has just announced an exclusive partnership with Australian couture designer, Johanna Johnson.
Renowned in Australia and the US for her glamorous Old Hollywood aesthetic, Johanna Johnson - who has dressed high-profile names such as Christina Hendricks, Meryl Streep and The Princess of Monaco - will be launching her bridal collection for the first time in the UK at Browns Bride this month.
"I have admired Browns for many years - their London [boutique] offers unsurpassed sophistication and style," said an excited Johnson. "Thanks to the profile of our celebrity red carpet gowns, the quality and craftmanship of our garments, and our timeless, Old Hollywood aesthetic we have clients from all over the world visiting us [...] Browns Bride will now provide exclusive access to our luxury brand in the British market," she continued.
And British brides certainly have a treat in store for them.
In-keeping with Johnson's love of all things glamorous and vintage, her new bridal collection entitled Still Is The Night, Not So My Heart has been inspired by the lavish costumes worn by the chrous girls from the Ziegfeld Follies, who kicked up a storm in New York in the 1920s. Vintage details and Art Deco influences are seen throughout the line, but complemented with a new, softer silhouette that fits the modern woman.
"Our brand DNA is built on 're-igniting the romance and craftmanship of yesteryear', and resurrecting the quality and finishes I adored about my own grandmother's impeccable wardrobe," explained Johnson. "[But] I [also want] to create beautiful gowns that I myself would wear. [E]verything is considered, from fit, to comfort, and with a rich range of styling options."
Johnson personally designs and oversees the construction of each gown and accessory herself, and versatility is one of the key elements of the newcollection: outfits can be reworked into distinct ceremony and reception looks.
Overall, the focus for Johanna is luxury, exclusivity and creating a look that will last:
"Purchasing a bridal gown is a very intimate, emotional experience and it should be a memorable occasion. A wedding gown is an heirloom piece that tells a story. A love story."
We couldn't agree more.
The Still Is The Night, Not So My Heart bridal collection by Johanna Johnson is available now exclusively at Browns Bride. Call (0)20 7514 0056/57 or email firstname.lastname@example.org for more information or to make an appointment.