Wedding selfies are taking on a whole new meaning thanks to Johnson Cleaners and The Wedding Wishing Well Foundation.
The two have launched a nationwide campaign to raise funds for terminally ill brides- and grooms-to-be.
The Wedding Wishing Well Foundation creator Naomi Thomas (pictured) explains: "We want to help create the perfect wedding day for as many people with terminal illnesses and life-limiting conditions as possible. Everyone deserves a magical wedding day and a donation to the charity could make this dream a reality for the couples we work with."
Donating couldn't be easier: all you have to do is take a selfie (as you do), share it using #wedwishselfie and text WISH09 £2 to 70070 to make your donation.
And don't forget to nominate others to do the same!
If you want to go a step further, you can donate your wedding outfits to the charity; over 500 outfits have been donated at Johnsons' stores in the past year so far.