JLM is one of those bridal powerhouses of many names. They are home to Alvina Valenta, Lazaro Bridal, Jim Hjelm, Jim Hjelm Blush, Tara Keely and bridesmaids line Jim Hjelm Occasions, too. Despite showing in the same space and on the same catwalk, each designer kept true to their own aesthetic.
Jim Hjelm's soft and romantic looks were perhaps the prettiest of all. Season after season he manages to take a classic bridal silhouette and give it a modern twist, whether it be by sexy necklines, edgy cut-outs or unexpected design details. Our favourite of all was a nude pink ball gown with huge rose embroidery details on the front and back.
Winning the Most Daring award this season: Hayley Paige. Now, usually, we would reserve such accolade for Lazaro and his avant-garde creations, but Hayley Paige raised the bar in the most rock-chick of fashions. Her usually feminine and pretty designs took on a very edgy appeal thanks to her fabric choice: Faux leather. And what best way to accessorise leather? Studs, off course. It isn't a bridal look for all, granted, but certainly a conversation starter.
The vintage-inspired designs of Alvina Valenta really upped their sexy stakes too: thigh-high slits, draped chiffon fabrics and daring necklines all featured heavily.
Finishing off the show with a big, dramatic bang was Lazaro. Like other bridal designers we've seen thus far (most notably Alfred Angelo, Monique Lhuillier and Claire Pettibone), Lazaro Perez ventured into colour. Dusty rose, minty pistachio and pale wisteria all featured in his bead-embroidered gowns, silk crepe trumpets and body-hugging Chantilly lace designs.
It seems the JLM brands all believe that vintage-inspired designs will continue to be popular, but in a (very, very) sexy way.
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