Last season the bridal queen opted for a digital presentation, much to our dismay. Of course, we could still see the dresses - despite her highly-styled pictures, but there is a profound different between seeing the images and seeing the quality of the gowns first-hand.
Perhaps because of that, although we don't know for certain, Vera Wang opted for showroom appointments this time around. No models, no catwalk; just a room with a few rails and the dresses.
The magpies in us headed straight for the rail in the far end: lean silhouettes in rich mocha-caramel and glistening gold shades hung up here. Five gowns, covered in handmade flower appliqués and heavy beading are totally unlike anything we have ever seen from Wang before. It turns out these are made-to-order gowns, which will only be available in a few select boutiques with prices starting from $15,000USD.
The rest of the gowns were more 'traditional Vera': a rich abundance of tulle, architectural folds and lace in a classic all-white palette. As romantic, covetable and perfectly dreamy as ever.
For more from New York Bridal Market, click here.