Bridal couture has a new home: the OXO Tower in London.

Couturier Melanie Potro has set up shop in the iconic building's first floor, and Unit 110.

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The boutique, which opens it's doors on December 12th, is strategically placed to suit busy brides. The central location - a stone's throw away from major rail stations including London Bridge, Waterloo and Blackfriars - make it easily accessible, while riverside views make for the most relaxing of backdrops against which to find your dream dress.

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Melanie's 18 years of experience and her most popular designs will set up residency here and will be available by appointment from Tuesday to Sunday.

To celebrated the opening of the new studio, Melanie is offering a 10% discount on all dresses until 10 January 2015. (Simply quote 'OXO' with your purchase)

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Melanie Potro Bridal Couture; 110 OXO Tower Wharf, Barge House Street, London SE1 9PH; 020 3774 6002