To celebrate the launch of Ghost's new occasion wear store at London's Westfield White City, we're offering you an exclusive 30% off its super-chic bridesmaid gowns.

Ditch the flounce and frills and opt for one of these signature floor-sweeping dresses for some grown-up glamour - Millie Mackintosh is a fan, and so are we.

The collection includes nine styles in 13 colours, from blush pink and muted taupe to statement shades of cobalt and jade, dyed to order.

They're so gorgeous, your maids will want to wear them again and again!

How to claim: To get your 30% off, go to www.ghost.co.uk and enter the code 'BRIDES30' at the checkout between 29 January and 26 March 2015

Terms and Conditions:

Offer applies only to bridesmaid dresses ('Occasion Wear'). Offer can only be redeemed once per customer and cannot be used in conjunction with any other offers. There is no cash alternative