More than 200 excited brides-to-be took their seats for the exclusive Jenny Packham catwalk at Brides The Show in London tonight. In a never-before-seen runway, the A-list designer cleverly combined her latest Spring/Summer 2016 bridal gowns with two unseen dresses from her forthcoming collection, as well as her stunning 'Wild Rose' floral dress from her recent New York ready-to-wear show.
From appliqué organza blooms to lavish ostrich feathers, crystal foliage motifs and delicate floral lace, the 33 dresses offered something for every bride on the lookout for a gown more special than she could have imagined.
Jenny was inspired by the 'artistry of nature', using shades of soft meadow green and warm tones to evoke the mood of summer. Opulent velvet bows were used alongside Swarovski-crystal embellishments and oversized camellia blooms, all inspired by A Midsummer Night's Dream.
'Condé Nast Brides has long been the authority on all things wedding-related, so I'm thrilled to be here this weekend,' Jenny said. 'I hope my show was inspiring and I was thrilled to meet some real brides afterwards.'
The looks were accessorised with fresh flowers from By Appointment Only Design, shoes by Christian Louboutin and jewellery from Jenny's A Midsummer Night's Dream collection. Hair by Duck & Dry was kept long and loosely styled, while make-up by Bobbi Brown was dewy and fresh with a delicate hint of rosebud colour on the lips and soft sparkle on the eyes.
Jenny then joined Brides Editor Jade Beer for a drinks reception with readers of the magazine who had entered a competition to meet the designer and ask her their burning bridal questions. Each also got to take away a special gift from Jenny herself - a pair of drop diamanté earrings by the designer.
She spoke candidly about how she gets her inspiration, and how the audience themselves can find their own perfect gown.
'With bridal it's all about making individual pieces,' Jenny said. 'For my ready-to-wear collections, I have to create four different ones a year, but with bridal it's one collection created over four or five months. It means I have the time for ideas to flow and I can think about as many different types of people and personality as possible.'
Asked if her gowns fit all shapes, Jenny said: 'I often hear that my dresses only suit tall and skinny girls, but it's simply not true - if it were, I'd be out of business! When I design, I'm always thinking about the person who's going to wear my gowns, and that includes every size.
'Last year in New York, we created plus-sized dresses and we got a standing ovation. Anyway, it's all about how a person feels - you can be a size 10 but not very confident, and want a dress that's a little looser than normal.'
Surprisingly, Jenny admitted she wasn't keen on the idea of designing 'timeless' pieces. 'I don't like the word "timeless",' she said. 'You get married at a certain time of your life and I think you should celebrate that. It doesn't matter what kind of silhouette or cut you go for, bridal fashion does date - your dress will look of the time.'
Jade said: 'Jenny's gowns have always been very beautiful works of art. But they are also ones that women feel very comfortable and special wearing, which is what makes them so eternally popular.'
For even more wedding inspiration, snap up your tickets for this weekend's show at www.bridestheshow.co.uk!