Zita Elze Flowers has scooped this year's coveted Editor's Gold Design Award - her second since Brides The Show began - beating a host of creative and stylish stands at the autumn edition.
The top floristpoured all her expertise and flair into creating a stand that was both chic and relaxed, cleverly demonstrating how real and fake flowers can together be used on your wedding day to great effect. The added bonus was a show-stopping cake collaboration with Elizabeth's Cake Emporium that provided a can't-miss centrepiece to the all white-and-green display.
'You can always rely on Zita to create something imaginative and ahead of the game,' said Brides Editor Jade Beer. 'But this year at Brides The Show I felt she topped all expectations with an installation that was so full of ideas for brides-to-be who clearly loved what they were seeing.'
Zita said: 'What a lovely surprise to win the Editor's Gold Design Award again! The secret to getting artificial flowers right is to use very good quality silk in a small quantity mixed with interesting fresh plant materials. I wanted to retain that "magical feel"! It was a difficult process for me, but with the current climate in which brides want to keep the wow-factor while having an affordable price I wanted to explore other avenues. I am happy with what I have achieved and it is very exciting to have that recognised with this award!"
The Silver Design Award went to Hermione de Paula, who transported the eclectic aesthetic of her own studio seamlessly into our showcase. For her first appearance at the show, the bridal designer spent two full days hand-drawing all of the floral installations before constructing them into impressive 3D installations. Her stand was a bold statement, totally in keeping with her label and we loved it!
Cutture was awarded the Bronze Design Award for showing us that you don't need to spend thousands of pounds on your stationery to get your wedding off to a stylish start. The bespoke stationers used their stand this year to launch their ready-to-write kits and to showcase their new collaboration with shoe designer Emmy, which brides-to-be were clearly loving.
The Turquoise Holiday Company for getting us all in the mood for a sunshine holiday in their beautiful beach cabana.
We also loved the very sculptural pergola designed by Narborough Hall Gardens.
Brinsop Court Estate brought their stunning Herefordshire moated manor house to London and were inundated with brides-to-be all clamouring for a flavour of what must be one of England's most romantic wedding venues.
Brides The Show is known for its exquisite floral installations and this year was no exception. Ricky Paul Flowers, last year's silver medal winner, wowed us with his own take on the circus theme with a carousel horse, performing seal and a stand that was crammed with beautiful wedding ideas in a standout autumn palette.
Elsewhere, florist Philippa Craddock provided a beautifully tranquil English country garden setting for brides-to-be to relax in.
'Every year it gets harder and harder to judge these awards because we only work with the very best people in the bridal business,' added Editor Jade Beer. 'When you look around Brides The Show all you can see is creative talent - and every one of them is determined to make your wedding more beautiful than you imagined.'