It was a cool half a million Swarovski crystals for the brand's heiress, Victoria Swarovski, on her wedding day. Naturally, the Australian 23-year-old was going to wear a lot of sparkle, and entrusted designer Michael Cinco to create a show-stopping custom-made tulle and lace gown.
The white ball gown featured paillete and laser-cut flowers with an illusion neckline and sleeves, complete with a six metre train. It's reported to be worth just shy of three quarters of a million pounds, and weighed 46kg. Not wanting to detract from the stunning detailing on her dress, the bride carried a simple posy of gypsophila and kept her jewellery to a gorgeous pair of diamond hoop earrings. As for the shoes? A pair of Jimmy Choos.
Victoria married Werner Mürz, a property investor, after he popped the question in May 2016 following a six year relationship. The three-day wedding took place in spectacular surroundings of Trieste, Italy and the pair said 'I do' in the Cathedral of San Giusto in front of 250 friends and family.
Now that's one dress we won't be forgetting for a long time.