Struggling on your journey to choose the perfect wedding dress? Don't like the idea of traipsing round boutiques? Well, now you can try on wedding dresses in your own home with philanthropic e-tailer Brides Do Good's new service.
Currently the only bridal retailer in the UK to offer a service of this kind, Brides Do Good will hand deliver five wedding dresses for you to try on in the comfort of your own home or hotel room. With an ethos of accessibility and social consciousness, the service will also include a bridal consultant to oversee the fittings and make alterations. Brides At Home removes the restrictions of traditional bridal showrooms, allowing you to share this amazing experience with your friends and family, in an environment familiar to you.
Brides Do Good buy preowned wedding dresses at a discounted price, from labels such as Elie Saab, Suzanne Neville and Vera Wang. The gowns are curated and sold on to brides searching for a designer bargain (win, win!) A third of every sale by Brides Do Good is donated to the company's charity partners, Too Young To Wed and Plan International, which help protect the 15 million young girls who are forced to marry before they turn 18 each year. A donation of just £1,000 from a wedding dress sale will enable four girls to complete one year of secondary school education.
The exclusive service Brides At Home is now up and running in central London. Simply book through the Brides Do Good website and the five wedding dresses of your choice will be hand delivered to your home, ready for a 90-minute fitting and consultation.
Is this the start of a new trend in wedding dress shopping? We think it's genius.