Jo Malone is back in the world of fragrance - five years after departing her eponymous beauty business with her new global brand Jo Loves... and we couldn't be happier!
Releasing four new scents this week, Jo is excited about her return: "Fragrance is absolutely what I love so I'm so excited to be back. This new brand is all about memories - it's where I am and the person I am now."
The clean and crisp Pomelo; soulful and sassy Green Orange & Coriander; fun and flirty Orange Tulle; and the rich and regal Gardenia fragrances are now on sale.
Available at a pop-up store in Selfridges, each fragrance is limited in quantities - with only 12,000 bottles of each produced.
A stand-alone pop-up store will be open on South Audley Street in London's Mayfair next week.
Jo explained: "Once the fragrances are sold out, we close the doors.One minute I'm worrying that we'll have stock left over and the next I wonder if we'll sell out in a few days and our pop-up shop will barely be seen! We can't presume it will be a success because you just don't know."
Looking at the new fragrances we have to admit that whatever Jo Loves, we love!
Jo Loves... a fragrance 100 ml from £95.00; for more details visit www.joloves.com