Like most women, I always wear mascara. On a total off-duty day, or a rushed one when time from pillow to pavement is squeezed even tighter than usual it's the make-up staple I won't sacrifice.
Why? Because as any good make-up artist will tell you: it opens your eyes, maximising every ounce of that 'I'm as fresh as a daisy' trickery that clever beauty products can do. Perhaps that's why finding a good one is so damn hard.
And that's before you even factor in the added genius you need from a product that is wedding-worthy. Cast iron staying power and serious ability to add volume without looking overdone at the very least. Well, allow me to help you tick that one job off your to-do list...
After at least two decades (that's research for you!) of trying mascaras that clump, ones that smear an inch below my lash line by lunch, ones so waterproof no cleansing product could get them off and gloopy ones that create the dreaded mono-lash effect . . . I believe I have the answer.
Last week a package landed on my desk giving me my Eureka! moment. Ok, let's not get hysterical, it is just a mascara but still a seriously good one and better yet - at £17 - an affordable one. There's plenty of science behind this magic wand but what you need to know is it has an oversized brush which means it's better at separating, stretching and lifting the lashes.
Simple really, but then all the best ideas are aren't they? So add Clinique High Impact Extreme Volume Mascara onto your shopping list and see for yourself.
Clinique High Impact Extreme Volume Mascara; £17; www.clinique.co.uk