By its very nature, Christmas is great. But this year Chanel is making it even greater...
The famous French brand has turned a mini maquette of Coco Chanel's Parisian apartment of 31 rue Cambon into a giant luxury beauty advent calendar, treating shoppers to amazing surprises and special masterclasses over the festive period.
Set up at their pop-up shop turned permanent boutique in Covent Garden, it has to be seen to be believed.
Every day throughout December one of their little doors will open to reveal an exclusive beauty gift, luxury sample, treat or service.
We've been given a glimpse behind some of the doors and can vouch for the quality of the treats in store. (Shh! Backstage nail artist Sophy Robson will be in store today, there will be a fragrance masterclass on Thursday 5th and celebrity make-up artist Mary Greenwell will make her guest appearance for make-up masterclasses on the 11th - book your appointments now to avoid disappointment.)
Plus, each Friday and Saturday during the festive season, Chanel's resident calligrapher will be on hand to - literally and figuratively - to make your gift cards even more wonderful. Didn't we say Chanel would make Christmas even better?
Chanel at Covent Garden; 020 7240 2001; www.chanel.com