You don't need to be told that a good pair of eyebrows are a wedding day must, but Benefit Cosmetics, Look Good Feel Better and Debenhams are partnering up to raise the stakes - and your brows.
In a fund- and awareness-raising initiative, Benefit Cosmetics is launching the first annual Brow Arch March, the female equivalent of Movember, if you will.
The idea is simple: women up and down the country are being encouraged to visit the Benefit Brow Bars this March for a complimentary brow arch service (usually worth £11.50) for a suggested minimum donation of £5.
All proceeds will go directly to Look Good Feel Better, the international cancer support charity helping women struggling with the effects of cancer treatment.
The month-long initiative will really being on March 9, when thousands of 'arch angels' with minimal make-up will take to the street of London, visiting the capital's most iconic arches - like Marble Arch - with stopping at checkpoints throughout for beauty 'touch-ups'.
Led by British actress Kara Tointon, it is sure to be an empowering and fun day out for all. So why not grab your maids and do something fun for charity? See you there.