This grande dame of Marrakech is now sexier than ever, courtesy of a makeover by Jacques Garcia, the man behind the famously fashionable Hôtel Costes in Paris.
Decorated in an art-deco-meets-Morocco style, this is a heels-around-the-pool kind of place. But the great thing about La Mamounia is the balance between glitz and glamour and a dose of peace and quiet.
The exquisite gardens, planted with jasmine, orange trees and roses, are idyllically tranquil, while the spa (with three hammams and nine treatment rooms) is a lesson in pampering indulgence.
Just a 10-minute walk from Marrakech's main square, the location is superb, as are the hotel's five bars and three restaurants, including the open-air Le Marocain.
Book a room facing the Atlas Mountains or, better still, hire one of the hotel's Jaguars to whisk you off for a day trip.
If you want to explore Marrakech in style, there's nowhere better.
Wow factor: The uber-luxe pool area is the place to see and be seen.
Go: Abercrombie & Kent (abercrombiekent.co.uk) offers three nights B&B in a Classic Room from £1,098 per person, including flights and transfers.