A 15-minute drive from the bustle of Marrakech's medina (there's a regular shuttle) towards the foothills of the Atlas Mountains, the Fellah is as much a creative hub as it is a hotel, with its 10,000-book library and a rotation of artists in residence.
The design is totally one-off for Morocco, too. Set around a central courtyard where rescue donkeys quietly graze, the eight ochre-coloured guest villas are low-rise, and there are wood wagons, abundant cacti and a charmingly wonky treehouse. Yet the stylish interiors are pure modern north African - polished concrete and abstract art. The bedrooms are vast and, as they sit within villas, you're also free to use the lounge and kitchen downstairs, giving it a cool communal vibe - some even have their own hammams and pools.
WOW FACTOR The proximity to the Toubkal National Park. Take a day or two to trek, ride or, if you're feeling lazy, drive - the scenery is breathtaking.
GO A double room costs from £140 per night, B&B www.fellah-hotel.com