This is Italy, but not as you know it. Agriculture, rather than architecture, is the star here - it's all twisted olive groves, scorched red fields and fluorescent sunsets. The Borgo, a limestone masseria, is a temple of cool - Justin Timberlake and Jessica Biel tied the knot here.
Foodies will want to book on to the 'Parafrisando' cooking course, covering everything from breadmaking to creating desserts.
The Apulia region is ripe for gastronomes - just a short drive away are the you-have-to-try brasseries of Cisternino and award-winning restaurants of Ceglie. And take a sunset trip on a pimped-out fisherman's boat to eatery La Nazza at nearby San Domenico a Mare hotel.
Back at Borgo, Suite Egnazia is the ultimate honeymoon hideaway with a huge white canopied bed and roof terrace.
WOW FACTOR: The grand Roman-style baths where couples enjoy steam rooms and temperate baths before zoning out in a flotation pool with piped birdsong.
GO: Chic Locations (www.chiclocations.com) offers four nights from £2,388 per couple, B&B. Includes flights and transfers.
FLIGHT TIME: 2 hours, 45 minutes.