Forget everything you think you know about safaris. Mahali Mzuri, Richard Branson's shiny new camp in the Maasai Mara, redefines everything.

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It opened in 2013 and, as you'd expect from the Virgin billionaire, there's no expense spared. The 12 space-age 'tents' perch high on an escarpment overlooking a valley and the snaking Ntiakitiak River - a popular spot for wildebeest, zebra and lions. Under the bow-shaped roofs: four-poster beds, beaded handicrafts made by Maasai women and, best of all, clawfoot baths (complete with Swahili rubber duck) overlooking the valley. And from the infinity pool, stairs lead to the fabulous spa. Of course, nobody comes to Kenya for the spas - it's all about the animals. But this is the Maasai Mara, Africa's premier game reserve, where tourists regularly outnumber snoozing lions. Not at Mahali Mzuri, though. In a cunning move, the camp is set within a private conservancy that borders the unfenced park. The wildlife roam freely, but only those staying within the conservancy are permitted to go on the game drives - thereby creating what is truly an intimate safari experience.

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WOW FACTOR A delicious candlelit barbecue prepared by Branson's former Necker Island chef, with the giggling howls of hyenas echoing through the night air.

FLIGHT TIME 9hrs from the UK  

GO Virgin Holidays www.virginholidays.co.uk offers three nights from £2,049 per person. Includes flights, transfers and game drives 

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