If you're looking for an active alternative to the fly-and-flop, this five-star hotel in the mountain resort of Arosa might be just the thing.
A redesign of its 98 rooms and 32 suites has seen the influx of a younger crowd. It's renowned for good snow, with 70km of pistes.
Hire a spa suite and enjoy your own private steam room, sauna and Jacuzzi, as well as couples' treatments. There are five restaurants to choose from, offering everything from Swiss fare to lighter Mediterranean dishes.
Wow factor: The hotel's bubble lift will take you to the slopes in two minutes.
Go: Doubles from £167 B&B (tschuggen.ch). SWISS (swiss.com/uk) flies to Zurich from £89 return. The Swiss Transfer Ticket (swiss-pass.ch) starts from £79 for a return rail journey.