Want a designer dress but your budget can't quite stretch? A sample sale could hold the key to finding your dream gown! Get up to date with the latest sales below, from some of our favourite designers including Jenny Packham, Vera Wang and David's Bridal!


Jenny Packham Bridal Sample Sale

Jenny Packham is holding one of her infamous bridal sample sales - with discounts on gowns, lingerie and accessories of up to 80% off. You can't book any appointments though, so we recommend turning up early to get the best selection (though it will be restocked through out the day)

WHEN: 4 May 2017, 8am - 6pm

WHERE: Jenny Packham Showroom, First Floor, 34 North Row, London, W1J 6DQ

TO BOOK: No need to book, just turn up.

Mirror Mirror London Sample Sale

As a pre-Easter treat, on Sunday 9 April, Mirror Mirror are hosting a spectacular sample sale, with gowns reduced by up to 70%. Designers including Pronovias, Naomi Neoh, Cymbeline, Hayley Page, Nurit Hen, Yolancris and Mirror Mirror couture will be on sale - the majority un a UK size 12 (with a few 10s and 14s too). Up to 2 guests welcome. By appointment only. 

WHEN: 9 April, 11am - 4pm

WHERE: Mirror Mirror London, 56 Penton Street,  London, N1 9QA

TO BOOK: A £15 booking fee applies which is redeemable against your dress purchase. To book call 020 7713 9022 or email angel@mirrormirror.uk.com

Emma Victoria Payne Sample Sale

Easter is coming up, which is the perfect excuse for a seasonal sample sale! Emma Victoria Payne is hosting a sample sale in her Beauchamp Place, London boutique and will include gowns from her mainline, La Sposa and Elie Saab. There will be dresses ranging from UK sizes 8-12, starting at just £500. By appointment only.

WHEN: 8 April, 10am - 6pm

WHERE: Emma Victoria Payne, 11 Beauchamp Place, London, SW3 1NQ

TO BOOK: Call 020 7584 8322 to book your appointment.

Amanda Wakeley Sample Sale

Love Amanda Wakeley's Grecian goddess gowns? The designer is hosting a sample sale with dresses starting from just £195. Known for her gorgeous, luxury fabrics and flowing designs that look right at home on the beach, there'll be samples on offer in UK sizes 10 and 12 at up to 80% off, but also immaculate shop stock at amazing prices. And it doesn't just stop at bridal: bridesmaids and mother of the bride styles will be available, too.

WHEN: 7 - 8 April, 10am - 6pm

WHERE: Amanda Wakeley Bridal Boutique, 175-177 Fulham Road, London, SW3 6JW

TO BOOK: Email bridal@amandawakeley.com

Suzanne Neville Launch Permanent Sample Sale

You can't miss out on Suzanne Neville's latest sample sale, as the designer has announced a permanent sample sale rail in their Cheshire showroom. All samples are UK sizes 10-12 but there will be gowns from bridal, evening wear and occasionwear collections (so that's your mum and 'maids sorted too) and discounts of up to 80% off. By appointment only. 

WHERE: Suzanne Neville Cheshire, 4-5 Kings Court, Water Lane, Wilmslow, SK9 5AR

TO BOOK: Call 01625 528858 or email cheshire@suzanneneville.com to book your appointment.

The Wedding Club Sample Sale

This is no ordinary sample sale, this is The Wedding Club Mega Sale. The top bridal boutique is hosting a giant sale of bridal gowns from £100 and bridesmaids dresses from £10 (yes, £10!). Expect dresses from bridal giants including Berta Bridal and Zuhair Murad in a variety of sizes. But you'll need to book an appointment, and we expect they'll get booked up sharpish.

WHEN: 11 - 12 March, 10am - 5pm

WHERE: The Wedding Club, 16 Highfield Rd, Birmingham B15 3DU

TO BOOK: Call 0121 440 8276 to secure an appointment.

Katya Katya Shehurina Sample Sale

Love Katya Katya Shehurina's boho vibe? The designer is hosting their annual sample sale with prices up to 60% off. Many gowns will be good as new; make sure you get there early for the pick of the bunch! 

WHEN: 1-3 March 2017, 11am-8pm

WHERE: Katya Katya Shehurina, 7 Smiths Court, London, W1D 7DP


Emma Victoria Payne Sample Sale

Designer wedding dress lovers, listen up! Emma Victoria Payne are holding a special Valentine's bridal sample sale in their London boutique. Expect to see gowns by Elie Saab and La Sposa, as well as the designer's own signature label. Sizes 8 to 12 will be available, with gowns from as little as £500.

WHEN: 18 February 2017, 10am - pm

WHERE: Emma Victoria Payne, 1st and 2nd Floors, 11 Beauchamp Place, London, SW3 1NQ

TO BOOK: Call 020 7584 8322 or email info@emmavictoriapayne.com

Sanyukta Shrethsa Sample Sale

On the hunt for your dream big day dress? Sanyukta Shrestha, the designer behind these ethereal, eco-friendly gowns is holding a bumper sample sale (with up to 70% off!) at her Fulham boutique. Appointments are free but you'll need to provide card details due to a 48-hour cancellation policy. 

WHEN: 1 - 14 February 2017, Tuesday - Saturday, 10.30am-7pm

WHERE: 'Behuli by Sanyukta Shrestha', 59 Walham Grove, Fulham, London SW6 1QR

TO BOOK: Call 02073859927 or email brides@sanyuktashrestha.com

Halfpenny London Sample Sale

It's the wedding dress sample sale you've been waiting for: in February, Halfpenny London is offering 50% off sample dresses and separates at their Bloomsbury boutique. Please come with £10 cash entrance fee which will be donated to the Alzheimers Society.

WHEN: 5 February, 10am - 5pm

WHERE: Halfpenny London Store, 10 Woburn Walk, Bloomsbury, London, WC1H 0JL

TO BOOK: Please call Alexia on +44(0)20-3441-8894. Credit or Debit card details are required to reserve your time slot.

Maids To Measure Flash Sale

On the hunt for stylish yet timeless bridesmaids dresses? Look no further than the Maids To Measure flash sale! For two days only, it's your chance to get up to 40% off.

WHEN: 28 - 29 January, 10am - 5pm

WHERE & TO BOOK: Email info@maidstomeasure.com for the address.

Lyn Ashworth Sample Sale

Calling all Midlands brides! Now's your chance to snap up a couture gown for a fraction of the original cost - up to 70% off in fact. You'll need to book an appointment in advance, so prep your maids for a mammoth try-on session.

WHEN: 27, 28, 29 January

WHERE: Lyn Ashworth, Byre Barn,  Wood Lane,  Hanbury,  Burton Upon Trent,  Staffordshire,  DE13 8TG.

TO BOOK: To book your appointment, call 01283 820643 or email info@lynashworth.co.uk

Mirror Mirror London Sample Sale

Dreaming of a couture gown for much, much less? Mirror Mirror London are hosting an incredible sample sale for one day only this January. A new edit of gowns will be released for the sale, with reductions from 40-70%. Brides may bring up to two guests, but no children please!

WHEN: 29 January 2017, 11am - 4pm

WHERE: Mirror Mirror London, 56 Penton Street, Islington, London, N1 9QA

TO BOOK: Call the boutique on 020 7713 9022 or book an appointment here

Emma Victoria Payne Sample Sale

Drop everything! Bridal designer Emma Vicrtoria Payne is holding a sample sale. Sizes 8-12 are available, and gowns will be priced from as little as £500. 

WHEN: 14 January 2017, 10am - 6pm

WHERE: 1st and 2nd Floors, 11 Beauchamp Place, London, SW3 1NQ

TO BOOK: Book your appointment by emailing info@emmavictoriapayne.com

Savin London Winter Sample Sale

For the first time ever, wedding dress designer extraordinaire Savin London is holding a winter sample sale! Discounts of up to 60% will be available across a whole range of collections. Head to their Greenwich boutique pronto - you don't want to miss out!

WHEN: 12 - 14 January 2017

WHERE: 13 Turpin Lane, London, SE10 9JA

TO BOOK: Book your appointment here

Fross Wedding Collections Sample Sale

Sussex-based boutique Fross Wedding Collections is hosting a pop up sample sale in Fulham, complete with cake! Gowns will be on offer at a great price, like this Justin Alexander gown, reduced from £1,785 to £1,000. Dresses on offer will range from sizes 10 to 28, in a wide variety of different styles and fits. Tea, coffee and cake will be provided for brides to be and their all-important friends and family searching for the one.

WHEN: 4 - 5 February 2017

WHERE273 Wandsworth Bridge Road, London, SW6 2TX

TO BOOK: Call 01825 763380 or email fross@weddingcollections.co.uk.

Jenny Packham Accessories Sale

Looking for ways to jazz up your big day look? Bridal designer Jenny Packham is holding a sale of some of her best accessories. There will be discounts of up to 80% off, and, as it's Christmas, Jenny will be donating 15% of the proceeds to Women for Women International charity.

WHEN: Thursday 8 December 2016, 8am - 6pm

WHERE: Jenny Packham Showroom, First Floor, 34 North Row, London, W1K 6DQ.

TO BOOK: No need to book, just turn up early for the best pick! 

Phillipa Lepley Christmas Sample Sale

Always dreamed of being a couture bride but your budget won't quite stretch? Get yourself booked in for a one-to-one appointment with British designer Phillipa Lepley and her team at her Christmas sample sale where gowns will be reduced by up to 70%. Most gowns on offer will be a sample size UK 10 - 12 but seamstresses will be on hand to alter the dress for the perfect fit.

WHEN: From 3 December 2016

WHERE: Phillipa Lepley Couture, 48 Fulham Rd, London, SW3 6HH

TO BOOK: Call 0207 590 9771. There is a booking fee of £30, taken at the time of booking, redeemable against purchase. 

Emma Victoria Payne Black Friday Sample Sale

Bridal designer Emma Victoria Payne is holding a flash Black Friday sample sale! With gowns on sale for as little as £500, you'd be silly to miss it. Contact the boutique now to book your appointment.

WHEN: 25 - 26 November 2016, 10am - 6pm

WHERE: Emma Victoria Payne Bridalwear, 1st and 2nd Floors, 11 Beauchamp Place, London, SW3 1NQ

TO BOOK: By appointment only - please contact info@emmavictoriapayne.com or 020 7584 8322

Twobirds Sample Sale

Bridesmaid designers Twobirds are holding a flash sample sale at their London boutique - for one day only! A range of colours and styles will be available at up to 40% off.

WHEN: 26 November 2016, 10am - 6pm, last entry 5:30pm

WHERE: Twobirds Bridesmaid, 1st and 2nd floors, 79 Long Acre, Covent Garden, London, WC2E 9NG

TO BOOK: No appointment necessary, but there may be a queue at busy times!

Morgan Davies Bridal Sample Sale

Hertfordshire Bridal boutique Morgan Davies is hosting a bumper sample sale with dresses at up to 80% off from designers including Allure Bridal, Annasul Y, Anoushka G, Maggie Sottero, Anna Kara, Rosa Clara, Ellis, Augusta Jones, Kobus Dippenaar, Jesus Peiro, Cymbeline, Eliza Jane Howell, Lou Lou, Novia d'Art and Willowby by Watters. Prices start from £300 but you'll need to book an appointment in advance.  

WHEN: 24 - 26 November 2016

WHERE: Morgan Davies Bridal, 31A Sun Street, Hitchin, SG5 1AH

TO BOOK: Call 01462 432889

Sanyukta Shrestha Couture Sale

This November, eco-friendly bridal designer Sanyukta Shrestha is holding her first ever exclusive couture-only sale! Made with luxurious eco-friendly fabrics and techniques, this is a unique opportunity to get a truly one-off dress at up to 50% off. Even better, made to order designs are 20% off, too!

WHEN: 22 - 26 November 2016

WHERE: Behuli by Sanyukta Shrestha, 59 Walham Grove, Fulham, SW6 1QR

TO BOOK: Contact brides@sanyuktashrestha.com or call 0207 385 9927 to book your one-to-one appointment.


Jenny Packham Eveningwear Sample Sale

Hunting for bridesmaids dresses, mother-of-the-bride ourfits or even an engagement party gown of your very own? Then you need to head to the Jenny Packham end of line sale! With a selection of eveningwear available with up to 80% off, plus lingerie and accessories, this is definitely a sample sale you want to set your alarm for.

WHEN: 10 November 2016, 8am - 6pm

WHERE: Jenny Packham Showroom, First Floor, 34 North Row, London, W1J 6DQ

TO BOOK: No need to book, just turn up.

Jenny Packham Bridal Sample Sale

Jenny Packham is holding one of her infamous bridal sample sales - with discounts on gowns, lingerie and accessories of up to 80% off. And get this - dresses start from £100! You can't book any appointments though, so we recommend turning up early to get the best selection.

WHEN: 3 November 2016, 8am - 6pm

WHERE: Jenny Packham Showroom, First Floor, 34 North Row, London, W1J 6DQ

TO BOOK: No need to book, just turn up.

Louise Selby Sample Sale

Bridal designer Louise Selby is holding a fabulous sample sale of her signature bohemian-inspired lace gowns and Grecian-style draped dresses at her west London boutique. Accessories including veils, boleros and even fur-trimmed satin jackets are also available - as is expert styling advice! 

WHEN: 5 November 2016, 10am - 3pm

WHERE: 6 Mortlake Road, Kew, Richmond, Surrey, TW9 3JA

TO BOOK: Register your interest by emailing louise@louiseselby.com 

Blackburn Bridal Sample Sale

Blackburn Bridal are hosting a four-day designer sample sale at their Blackheath boutique! Stocking a whole range of sought-after gowns from the likes of Claire Pettibone, Jenny Packham, Romantique and many more, prices will range from as little as £400 to £2,000, with sizes 6 to 12 available. Call in advance to book your 45 minute appointment - please note that only two guests per bride are permitted, and there is a £15 charge.

WHEN: 6 - 9 November 2016

WHERE: Blackburn Bridal Couture, 56 Tranquil Vale, London, SE3 0BD

TO BOOK: Call the boutique on 0208 297 1188 to book your appointment

Melanie Potro Sample Sale

Attention all bargain-hunting brides! London designer Melanie Potro is hosting her annual sample sale on 21st and 22nd October - and you won't want to miss out. There will be up to 60% off bridal gowns, bridesmaids outfits and accessories.

WHEN: 21 October 2016 11am-7pm, 22 October 11am-5pm

WHERE:  Melanie Potro Bridal Couture, 110 Oxo Tower Wharf, Barge House Street, London, SE1 9PH

TO BOOK: Call 0203 774 6002 or email bride@melaniepotro.com

Mirror Mirror London Sample Sale

Calling all London brides looking for a bit of luxe for less: Mirror Mirror are holding a sample sale! Designers available include Pronovias, La Sposa, Cymbeline, Yolancris, Mirror Mirror's own couture gowns and many more. Sizes 10,12 and 14 will be in stock, and you could walk away with a truly one-off design.

WHEN: 9 October 2016, 11am - 4pm

WHERE: Mirror Mirror Bridal, 56 Penton Street, Islington, London, N1 9QA

TO BOOK: Call the boutique on 020 7713 9022 or book an appointment here

Ian Stuart Blewcoat Sample Sale

Get yourself a gorgeous Ian Stuart bridal gown or mother-of-the-bride dress for much less at the designer's London sample sale. Bridal gowns start from £700, occasionwear from just £500, and sizes 8 - 22 are available. Don't miss out!

WHEN: 4 - 5 October 2016, 10am - 6pm

WHERE: Ian Stuart Blewcoat, 23 Caxton Street, London, SW1H 0PY

TO BOOK: No appointment necessary - just drop in!

Morgan Davies Sample Sale

Famous for stocking some of the best-known bridal designers around, you're not going to want to miss the Morgan Davies Bridal sample sale 2016. But, here's the best bit: you can wave goodbye to percentage discounts as all sale dresses are £600 and under! Designers will include Jesus Peiro, Inbal Dror, Kobus Dippenaar, Cortana and many more.

WHEN: 22 September - 23 September 2016, 10am - 9pm

WHERE: Morgan Davies Bridal, 25 Agdon Street, London, EC1V 0AZ

TO BOOK: Contact the store to book an appointment, or drop in on the day - it's best to arrive early!

Sanyukta Shrestha Sample Sale

Brides, rejoice: eco bridal designer Sanyukta Shrestha has extended her September sample sale for another two weeks! Prices start at £800, with sizes 8-14 and custom alternations available. Plus, you could even pick up a total one-off: dresses include catwalk gowns, prototypes and previous season designs. Veils, boleros, head-pieces and accessories will also be on sale.

WHEN: 16 - 29 September 2016, 10:30am - 7pm (closed on Mondays)

WHERE: Behuli by Sanyukta Shrestha, 59 Walham Grove, London, SW6 1QR

TO BOOK: Call 020 7385 9927 or email brides@sanyuktashrestha.com to book a free appointment.

Vera Wang Sample Sale

Attention all wannabe Wang brides! On Sunday 25th September, Vera Wang's London flagship store will open its doors for a special sample sale. There'll be discounts of up to 75%, including the Oriana gown which will be reduced from £4350 to £1080 (for Wang, that's a steal!).

WHEN: 25 September 2016, 11am - 4pm

WHERE: Vera Wang, 59 Brook Street, London, W1K 4HS

TO BOOK: No appointment necessary - first come, first served!

Charlie Brear Sample Sale

Stylish brides, prick up your ears! Charlie Brear are holding a sample sale of their gorgeous gowns from 22nd to 24th September. Expect big discounts of up to 75% off. Sizes 8-16 are available. 

WHEN: 22 to 24 September 2016, various appointment times available

WHERE: Charlie Brear, 33 Tottenham Street, London, W1T 4RR

TO BOOK: Buy your ticket here.



Les Trois Soeurs Sample Sale

Attention brides-to-be! Le Trois Soeurs bridal boutique have announced their sample sale. Get up to 70% off your gown from designers including Hayley Paige, Temperley Bridal, David Fielden, Caroline Castigliano and Amanda Wakeley.

WHEN: 10 and 11 September 2016, 10am - 6pm

WHERE: Les Trois Soeurs Bridal, 36 Beaufort Court, Admiral's Way, Canary Wharf, London, E14 9XL

TO BOOK: RSVP to their Facebook event here. Only two guests per bride. No children or buggies.

Sanyukta Shrestha Sample Sale

Beginning on 1st September, Sanyukta Shrestha are holding a sample sale at their flagship boutique in Fulham, London, offering up to 70% off their bridal gowns. Sizes 8-14 are available, but a specialist alteration and customisation service is also at-hand. 

WHEN: Beginning on 1st September 2016

WHERE: 59 Walham Grove, Fulham, London, SW6 1QR

TO BOOK: The sale is bookable by appointment on 020 7385 9927

Browns Bride Sample Sale

Get ready: the Browns Bride Sample Sale is coming! Head to the boutique on the 7th August and get up to 70% off your bridal gown. Be quick: it's first come, first served.

WHEN: Sunday 7 August 2016; 11am - 4pm

WHERE: 12 Hinde Street, London, W1U 3BE

TO BOOK: No appointment necessary - first come, first served!

Maids To Measure Sample Sale

Bridesmaids designers Maids To Measure are holding a huge sample sale from 24 to 27 August! With sizes 8-24 available and up to 75% off, it would be rude not to head down to their Fulham studio! No appointment necessary, but be sure to arrive in plenty of time.

WHEN: 24 August - 27 August 2016; 10am - 4pm

WHERE: The Depot, The Old Gasworks, 2 Michael Road, London, SW6 2AD

TO BOOK: No appointment necessary.

David Fielden Sample Sale

From Saturday 9 July, David Fielden are holding a sample sale in their Fulham store, with discounts of up to 70 per cent! Sample gowns in sizes UK10 - 12 will be on offer, with a limited selection of 14 and 16. Prices start from just £350. Appointments aren't necessary, so head down early to get the pick of the bunch!

WHEN: 9 July - 23 July 2016; 10am - 6pm

WHERE: 241 Fulham Road, London, SW3 6HY

TO BOOK: No appointment required. Contact 0207 351 002 for more information or enquiries.

Caroline Castigliano Sample Sale

British designer Caroline Castigliano is hosting a summer sample sale, with wedding dresses from just £900! Brides-to-be can save up to 70% on a couture wedding dress. There will only be one sample of each gown, in sizes between UK 8-12, so early booking is recommended.

WHEN: 11 - 16 July 2016

WHERE: Caroline Castigliano, 152 Brompton Road, London SW3 1HX

TO BOOK: Call 0207 590 9120. Appointments are free except for Thursday evening and Saturday where there is a fee of £10.

David's Bridal Summer Clearance

Sample sales don't get much better than this. Select wedding dresses that were originally £300-£600 are now £99. All clearance wedding dresses are up to 70 per cent off original price, plus accessories are up to 75 per cent off. 

WHEN: 3 June 2016 - 21 June 2016

WHERE: David's Bridal stores in London, Watford and Glasgow. For details visit www.davidsbridal.co.uk

TO BOOK: Make an appointment with your nearest store.


Phillipa Lepley Summer Sample Sale

British couturier Phillipa Lepley is hosting her annual sample sale from Saturday 4th June, for brides looking for luxury without a huge price tag. Prices start from £1,000, a reduction of up to 70 per cent. Only sizes UK 10 and UK 12 will be on offer, however can be altered quickly if necessary.

WHEN: From Saturday 4 June 2016, 10am

WHERE: Phillipa Lepley Couture, 48 Fulham Rd, London, SW3 6HH

TO BOOK: Appointments cost £30 which are redeemable against the price of a dress, and taken at the time of booking. Call 0207 590 9771 to book.