Elizabeth Arden's iconic Eight Hour Cream is celebrating the date 08/08/08 by giving away samples of its beauty legend from their counters across the country. Unchanged since its creation in the 1930s, this miracle multi-tasker contains skin-shielding petrolatum, vitamin E and soothing, anti-inflammatory beta-hydroxy acid, and works on everything from cracked lips to dry elbows, cuticles, insect bites and windburn. Its success has remained unchallenged: one tube is sold every two minutes in the UK alone. The formula now comes in a variety of products - a Moisturizing Hand Treatment (£20), a Moisturizing Body Treatment (£20), Lip Protectant Stick SPF 15 (£16) and a Sheer Tint SPF 15 (£16).
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