Lucinda Turner, Brides' lifestyle and fashion stylist has the lucky job of styling lots of male models but has also helped countless 'real men' find their 'one'. She says:

William Garrett

Whilst you may put up ­­with dodgy trainers, ill-fitting jeans and jumpers that should have been binned in the late 90s on a Sunday, there is no excuse for sartorial slip ups on your big day.


This will be one of the most photographed days of your lives together, and although novelty socks may come and go, these pictures will be around forever. With that in mind, urge your groom to go for something classic that will stand the test of time. That way you're not insulting his current style, just being mindful of the longevity of his look. Does he have a sister whose style you admire? Encourage her to go shopping with him, and don't forget to show him the groom gallery

A bespoke tailor - although an excellent choice for some - can be intimidating for a fashion-phobic bloke, so point him in the direction of the high street. Brands such as Ted Baker, Reiss, Topman and M&S's Best of British collection offer sleek, contemporary, off-the-peg suits to suit every taste (most importantly, yours!).