What to do with a dress you only wear for a day? We discuss our favourite options...
Frame it: You know that your dress is a work of art. And when you place it in a besapoke Shadow Box (from £500, www.bespokeframing.com) everyone else will, too. Already a massive trend in the US and making its way over here fast, dress-framing is a brilliant way to score a gorgeous new piece of artwork for your bedroomandkeep the most beautiful dress you've ever bought.
Cherish it: If your dress if going to last until your silver anniversary, get it to a specialist dry cleaners. Grass, wine and deodorant stains will come out now, but will be impossible to shift six months down the line. If your gown is made of a delicate fabric or embellished with stones and pearls (yep, that's most of them!) store it flat. Check out a pretty acid-free box (from £39.99, www.beautifulboxco.co.uk) that will protect it from dust and light.
Wear it again: It might feel weird but trust us: it only takes one non-bridal wear to assure you that your gown's got an afterlife (after all, just look at how much fun Poebe, Monica and Rachel are having). Mike Mandalia, or Mandalia Alteration Tailors, says: "More brides are asking us to alter their gowns into cocktail dresses, either by shortening the length or dyeing it to a more evening-esque, darker shade."