American fashion designer Cynthia Rowley has signed a deal with The Dessy Group to produce a collection of bridesmaids dresses launching in the UK, North America and Australia in May 2010. While Rowley's ready-to-wear dresses may have been worn to weddings in the past, and the designer has been known to have created wedding gowns for high-profile clients, this will be her first foray into a full collection designed specifically for the bridesmaids market. The 20-piece Cynthia Rowley Bridesmaids collection will be aimed at both day and evening celebrations, and will feature classic elements such as drop-waisted styles and tulle skirts alongside more directional silhouettes, to keep the collection relevant and boost the chances of the dresses being worn again. Speaking about the new range, Rowley said: "We wanted to bring a chic sensibility to bridesmaid dresses - a look that is pretty and sophisticated." Certainly something any bridesmaid would happily covet. See www.dessy.com/cynthia-rowley for more information.