For today's Idea of the Day we venture to Tunbridge Wells to visit a new bridal boutique with a vintage twist.
Froufrou offers brides something a little bit different, steering well away from the usual bridal fluffiness to cater instead for vintage-loving brides in search of the perfect dress.
They stock a range of leading UK designers, including Matthew Williamson and Stewart Parvin - but also exclusively showcase American newcomers Sarah Seven and Ivy & Aster (who recently caught our bridal eye at the latest New York Bridal Week).
But hand-picked gowns aren't all they do; they also have gorgeous accessories (think gorgeous veils, jewellery, shoes and lingerie) to help you complete your wedding day look.
We love their eclectic mix of antique cabinets, rustic chandeliers and boudoir style.
Froufrou Bridal Boutique; 17 Crescent Road Tunbridge Wells Kent TN1 2LU; 01892 541381; www.froufroubride.co.uk