If you are getting the couture approach to your wedding dress, why shouldn't your groom do the same for his suit?
This wasn't exactly what Adam Waite asked himself when he set up shop in Turnham Green, but he does answer that very question with style. Perhaps one of the reasons why his designs have proved so popular with grooms-to-be...
A London College of Fashion graduate, Waite honed his skills for over ten years before setting up shop in Chiswick. From here he caters for a wide range of style needs - from shirts and ties, to shoes, outerwear and a ready-to-wear range, too. But his real popularity comes from his ability to provide a relaxed and contemporary approach to made-to-measure tailoring. (So relaxed, in fact, that even his opening hours are subject to your needs and schedule.)
His suits are stylish in a classic way; these aren't suits that will make your grandmother cringe with its kooky cut and strange prints. Instead they are contemporary and slim fit, stylish and cool; free of the stuffy vestiges of nuptial tails and ill-fitting box cut suits often associated with weddings.
"Our typical groom is very individual in his thinking," explains Adam. "He doesn't follow the norm and instead thinks outside the box. He is open to options he hadn't initially considered and doesn't mind a bit of nudging in a new direction. Plus, he wants an experience, not just a suit. He's just cool and we like that!"
We like that too.
Adam Waite, suits from £695; www.adamwaite.co.uk