Jenny Packham's glamorous dresses have been by worn everyone from Hollywood celebrities - such as Cameron Diaz, Jennifer Lopez and Jessica Biel - to stylish brides-to-be across the globe. Now, Packham has teamed up with fashion photographer Ellen Von Unwerth to create a selection of beautiful photographs for the designer's stunning new spring/summer 2011 collection. "Shooting my bridal campaign with the legendary Ellen Von Unwerth was a dream," says Packham speaking about the collaboration. "We both have such a synergetic glamorous and feminine aesthetic." Von Unwerth, who has worked with the likes of Vogue and Vanity Fair, is famed for her erotically charged photographs - a quality Jenny Packham was happy to take advantage of in order to push the boundaries with the new campaign. "We feel that we have taken bridalwear into something a little more daring and unrestricted. Hopefully something the contemporary woman associates with and aspires to."