What to buy your bridesmaids as thank-you gifts... A pair of earrings? A necklace? Hmmm... not very original right? How about a vintage teacup candle, a designer friendship bracelet or a set of seven Stella McCartney knickers for every day of the week?

And how about choosing all these gorgeous things from the comfort of your own computer, without having to battle through the high street in this heat and a sea of slow-moving tourists? If you're nodding your head with gusto (we can see you!), let us introduce you to the excellent new online boutique www.keepcalmandshop.com, which sells stylish gifts for tricksy customers. As well as 'friends', there's a section for bosses, teenagers and mums amongst others. There's a big variety of prices and categories, from decadent beauty products like Chanel purse fragrances at £73, to smaller items like the "Hungoevr" cookbook at £4.34 (perfect for the post-hen brunch). While browsing, we stumbled across the Wedding Gifts section. It's still in its early days but the small selection is gorgeous (a Net-A-Porter gift card or Harrods Hamper anyone?). If your fiancé or family are pestering you on what you want as a pre-wedding gift, direct them here. If you're in a beauty or fashion dilemma, there's a special SOS section with "crisis" situations such as Hair Disaster, Slimming Woes, Tan Troubles or Shapewear lingerie emergencies, with appropriate buys (and advice) to help you through them. What we particularly like is that this e-boutique is created by top London model (and bride!) Ruth Crilly, who has been gathering expert fashion and beauty industry knowledge since she started modelling in 2001 and writes the fantastic style blog www.amodelrecommends.com If anyone understands busy working women who need a panic-free shopping experience whilst juggling a career and wedding planning, it's Ruth. Visit www.keepcalmandshop.com to see the full range.