This new addition to the Soho House empire mixes sophistication with playful decadence. The drawing room is all luxe fabrics, fresh flowers and waiters in long white aprons. Only the vast chandelier overhead whispers Miami. Step outside for the art deco vibe with striped daybeds by the pool and palm trees. Cross the boardwalk to the beach where sun loungers and chilled towels await. There are just 50 rooms, all featuring antique furnishings, plus an Italian restaurant and huge Cowshed Spa. On the more mischievous side there's the Cuban-inspired Club Bar, a dusky den just waiting to host a party. WOW FACTOR: Head up to the eighth floor at sunset and have a cocktail in the giant Jacuzzi overlooking the sea. GO: Doubles from £200 (sohobeachhouse.com). British Airways (britishairways.com) flies from £455 return.