Do you have a minimum spend?
Some people find it hard to talk about money, but it's one of the first things you should discuss with your wedding florist before you talk about anything else. The last thing you want to do is have them think up a dream flower arrangement for you only to find that there's no way you can afford it. If the florist you're speaking with doesn't have a minimum spend, ask them for a ball park amount that they typically charge for weddings so you can make sure it's within your wedding budget.
Do you have a portfolio of recent weddings I can see?
Not only will seeing photos help you to see what they're capable of, but it's also a great way to visualise what you might want for your own wedding.
How many weddings do you do in one weekend?
The answer will help predict how hands-on your florist will be - and whether you'll be competing for their attention. Don't book them if they typically do more than two events in a weekend.
Are you familiar with my reception venue?
It's handy if they have worked there before or have a sense of the space, the colour scheme and any logistical challenges that may arise. If they haven't, ask them to schedule a visit there as soon as possible.
What containers do you have in stock?
Using centrepiece vases they already have will cost a lot less money than if they have to purchase speciality ones. Make sure they have enough options in their showroom that will complement your wedding.
Can you work with my wedding cake designer if I want to decorate the cake with flowers?
Wedding flowers can be so much more than just bouquets and centerpieces. If you love flowers and want them to be a focal point on your big day, ask your florist to suggest other decor ideas and how much they could cost. Often your florist will send you a brief with prices for all the different elements you talked about, from your bouquet to the wedding cake decorations, leaving you to pick and choose in your own time.
Do you have an extra charge for the setup and breakdown of the floral décor?
It's easy to forget that once the wedding is over, someone actually has to clear up everything the next morning. And unless that person is you, it's best to discuss this with your florist prior. Most will include it in their quote, but it's best to double check so you can avoid being stung with surprise charges.
How soon can I see an estimate?
They should send you a breakdown of costs about two weeks after your first meeting. Compare with two other prospective florists' estimates, looking for points of difference and opportunities to negotiate.