Serums have made up the first chapter in the Beauty Bible for months (even years). But now there's a new kid on the block; a front-runner in the race for goddess-like looks; a new elixir for a clear complexion, youthful radiance and boosted metabolism: supplements.
We spoke to the beauty experts at Net-A-Porter to find out which of these key beauty products brides-to-be should be using. And we were fascinated to learn that the brand's UK customers actually buy more supplements than serums, despite the latter only just having come into vogue. Beauty Director at Net-A-Porter, Newby Hands, told us that British women were, in fact, the first in the global market to fully embrace the supplements trend. It seems we understand the importance of wellness - on the inside and out. Read on to discover some of the best serums and supplements in the biz. Because it's probably best to use both if you want to look like the physical representation of health on your wedding day.
Why your big day skincare prep is important
Nobody wants blocked pores, angry spots or a dull-looking complexion in their wedding photos. And no one should think that lathering on the foundation while wearing a white gown (and perhaps a white veil) is a great idea. Besides, the natural, glowy, 'blushing bride' look doesn't work quite so well when you're caked in make-up. (Top tip: you should also avoid a Trump-style orange skintone and get something subtler for your big day - if you're considering fake tan). So, treat your skin with all the TLC it deserves in the run-up to your wedding by investing in some seriously amazing wedding skincare prep products - be they serums or supplements.
Serums, a clear liquid-like treatment for the skin, are celebrated for their seriously intensive effects. Rapid absorption, deep penetration into the layers of your epidermis and a high concentration of active ingredients have all made this daily treatment an absolute favourite of experts and laymen alike.
Basic supplements such as Cod Liver Oil, Echinacea, Vitamin D, Evening Primrose Oil and Iron have been on the healthy-living scene for a while, assisting skin hydration, brain function, immune system, hormone balance and more. It's all about improving your health and appearance from the inside out. Stores like Holland and Barrett have such a wide range of natural supplements like these, it's actually quite mind-boggling! So, why have luxury brands jumped on the supplement band-waggon, and what have their superpowered products got to offer?
In the five years since it entered the beauty market, Net-A-Porter has amassed over 200 serums onsite. That's whole lotta potent product - and easily makes serums the site's biggest skincare category, with sales of the beauty hero almost doubling since last year.
However... The luxury website has also seen a huge rise in the sales of powder-based supplements, with 70 powders now being sold across 10 brands. This makes them the dominant product in the site's wellness category. Interestingly, unlike many of the pill-based supplements you'll find at health food shops, more than half of Net-A-Porter's supplements are in powder form, making them super-duper easy for Nutri Ninja fanatics (like us) to incorporate into breakfast or post-workout smoothies.
Click through the gallery to discover the brand's best-selling serums and supplements - and what they can help to achieve. But we'll let you be the judge of which is more likely to give you the wedding day look you've dreamed of. (Like we say, there's no harm in using both!)