Model, body positivity advcocate, and health guru Iskra Lawrence is making waves in the fashion and beauty industries. With 4 million followers on Instagram and her own fitness programme (@everyBODYwithiskra), the influencer is on a mission to help change the way we think about our image.
Now, one of our favourite bridal designers has partnered with the young role model, to bring a fresh perspective to the industry. Justin Alexander's Be You campaign is all about making brides-to-be look and feel beautiful as they are. Too often, women feel that they need to lose weight or 'get in shape' before the big day. Iskra and Justin want to empower and encourage engaged women not to feel that they have to change to look their best.
Justin Alexander has always held inclusivity as one of his company's core values, and the label's new campaign reflects this. "Iskra was the perfect partner for the Be You campaign because she is a champion of body diversity and body positivity, and a role model of women across the world." Keeping it real, Iskra's body hasn't been retouched at all.
And there's a style to suit everyone among the new designs, from fish-tails, A-line flares and fitted shapes to heavy beading, feathery jackets or long sleeves. The collection ranges from size 2 to 32 (US), with no upcharge for plus sizes.
Gowns start at £1,000. To find your nearest stockist, visit justinalexander.com