Vera Wang Launches an Affordable Bridal Brand With Pronovias

Featuring gowns starting at just $1,600.

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Published on 04/15/21 05:01PM

Vera Wang styling a wedding dress — Pronovias

Good news for fashion-loving brides: You can now get married in a Vera Wang wedding dress for less than $2,000.

The legendary designer is teaming up with Pronovias to launch a new bridal brand, and we couldn’t be more excited. The Vera Wang Bride collection will feature Wang’s beloved designs at a more affordable price with the goal of making the gowns accessible to a wider audience. The collection, launching in October 2021, will feature 60 bridal gowns and 60 special occasion dresses available for prices ranging from $1,600 to $4,000. Despite the lower cost, Wang says her signature aesthetic will still be present in all of the designs.

"My intention was to make sure that certain Vera Wang design codes were identifiable,” said the designer. “I wanted to keep creativity as the undisputed pillar of our brand, without sacrificing this new opportunity to reach more brides.”

Wang has been a go-to designer for celebrities for decades—especially when it comes to their wedding days. Alicia Keys, Victoria Beckham, and Mariah Carey all wore stunning Wang creations for their weddings. And for Chrissy Teigen’s 2013 nuptials to John Legend, Wang designed not one but three custom looks for the bride.

This new partnership, however, will make her designs accessible to a broader audience, and allow more brides to walk down the aisle in the dress of their dreams.

"Pronovias Group is one of the most respected and successful bridal companies in the world with a huge international reach,” said Wang. “But the most important value we look for in a company when signing a licensing agreement is the ability to create a great product. Product is king; it is where it all begins. Pronovias Group understands this."

This is the third major collaboration Pronovias has announced this year. Last month, the brand shared it was joining forces with Marchesa to debut a new "modern-day couture collection." Earlier this year, Ashley Graham designed a line of size-inclusive gowns for the Barcelona-based brand.

“It has been so incredibly fulfilling to work with Vera and her team, there is a true commitment from both sides towards the new Vera Wang Bride brand,” said Amandine Ohayon, CEO of the Pronovias Group. “Vera´s unique signature and iconic designs, together with our wide capabilities on sourcing high-quality materials and technical abilities, is leading to a unique collection that we are very proud to offer to fashion-loving brides worldwide.”