The 18 Best White Bridal Party Dresses of 2023 to Complement Your Wedding Gown

"One trend we’re seeing become very popular is this shift away from the pure white gown. Brides are beginning to incorporate unexpected colors into their gowns for a chic and dramatic look," McReynolds says. "In fact, non-traditional colored gowns now make up about 10% of our assortment (about a 30% increase from last year). One out of four brides are choosing a gown in champagne or other nonwhite-but-neutral hues such as pink, blush, or cashmere. Black wedding gowns are very popular in our assortment as well. Adding a color to your bridal gown is an elegant way to stand out next to your maids in white."

McReynolds also recommends going with special textures and embellishments to make your gown pop. "Think 3D floral appliques, lace, or intricate beading. You can also mix white/ivory with shades of champagne for a unique neutral palette for the bridal party," she says. "By adding a neutral color palette, you can mix and match your maids to help differentiate from the bride and add subtle romantic touches to the bridal party."

"For a black-tie wedding, we recommend a long/floor length style as is acceptable for this type of affair," says McReynolds. "Beyond that, be sure to consider the event aesthetic, season, venue, etc. Black-tie weddings are often more formal so fabrics like high-shine satin, charmeuse, or stretch crepe emulate an elegant look for the bridal party."

"For semi-formal or casual weddings, the same considerations apply—event aesthetic, season, venue, etc. Fabrics like mesh, chiffon, and jersey may be more appropriate for this type of event," says McReynolds. "As for length and silhouette, you have a bit more flexibility in choices—short or long are appropriate, and mix-and-match silhouettes are a fun and playful way to honor your besties’ personalities."