Mr Winston (as in the Harry Winston) believed that diamonds, like people, are most precious for their individuality.
He also believed that all special moments in life ought to be commemorated with a jewel (and handy belief for a jeweler, of course) but when contemplating engagement rings it is hard to disagree with the man.
To celebrate these two beliefs, the world-renowned jeweler is launching The Ultimate Bridal Collection which will allow clients the make their diamond dreams a reality.
Custom-made engagement rings are nothing new of course, but knowing that your one-of-a-kind engagement ring will be brought to life by the exceptionally talented House - made legendary for its flawless aesthetic and high quality gems - is rather special.
Starting off the design process is a carefully curated portfolio of five ring designs, each one reminiscent of Harry Winston's most beloved and iconic inspirations, which can then be adapted to fit any custom design.
Diamonds are then chosen - exclusively from the top three colour grades (D, E, and F) and of superior quality, as is Winston tradition - before being assembled by the craftsmanship and innovation of the master artisans at the legendary Winston Workshop.
The result? A dream come true, quite literally.
The Ultimate Bridal Collection is available by special order on rights starting at 3-carats in Harry Winston salons worldwide; www.harrywinston.com