We've been teasing you all week with snippets of the campaign, and now it's finally here… and it's exclusive to Brides! Prepare to fall in love with Jenny Packham's first-ever collection for David's Bridal.
The Wonder collection is officially the season's most covetable bridal diffusion line. It keeps the gorgeous aesthetic of the mainline Jenny Packham collection - think intricate beading, pretty fabrics, and laidback glamour - but is available at more affordable prices, exclusively at David's Bridal. Including nine bridal gowns, alongside a rainbow of bridesmaid dresses, Wonder also features stunning bejewelled bags, belts and shoes. We can feel a wedding splurge coming on!
Brides received an exclusive VIP invitation to the campaign shoot in London last month, and grabbed five minutes with the designer herself:
So, Jenny, what's the concept behind the shoot? 'We wanted to keep things glamorous and sexy, but in a feminine way. These are things that are really important to a bride-to-be, I think. We wanted to capture that free feeling.'
How much involvement did you have in the casting? 'I was totally involved - it's one of my favourite things to do before a show or a shoot. That way, you can take your vision of the woman you're designing for all the way through the process.'
What do you love about designing bridal? 'Thinking every season, "How can we move this on, just a little? How can we make the looks more contemporary while maintaining those important bridal traditions?" The answer is in the small details - for instance, the model's hair and make-up, and brides-to-be will be looking at those things. It's all about how we can add something new and fresh. Because of bridal traditions, you can only push the boundaries forward very gently.'
What kind of girl would you imagine buying a Wonder gown, and what sort of wedding would she have? 'We're lucky in that Jenny Packham brides-to-be are so different; some marry in castles, some in woods… so I'd hate to categorise any one bride. But I do think the Wonder bride is very fashion-conscious - these gowns could be worn to any type of wedding. Plus, what's so great about our dresses is they are light, so perfect for weddings abroad.'
Wonder by Jenny Packham is available at David's Bridal from February 2016; visit www.davidsbridal.co.uk or the UK store at Westfield Stratford City, London, E20 1EN. Wedding dresses cost from £850 and bridesmaid dresses from £130 (sizes UK4-30), while accessories start at £65