Tiered rectangular vases with upright blooms on the front desk at J. Mendel HQ gave an instant idea of the chic clarity that is so evident in the J. Mendel design aesthetic.

The well-edited, concise collection of 11 gowns all beautifully represent the modern, elegant bride embracing a less-is-more attitude. A v-neck lace ball gown (Fleur) with exposed binding and pintucking had a bell-like dirndl skirt, and Madelyn, an asymmetric draped bustier gown, were both soft yet still structured, which is a key feature in the collection. 

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The label has become an award season go-to for cool young celebs such as Taylor Swift and Kristen Stewart, clearly because they can dress up and be glamorous without looking older than they are.

THE LATEST FROM NEW YORK BRIDAL WEEK

The deep v-necks and hidden thigh-high splits from the eveningwear have cleverly filtered through to bridal and they really work. From organza and lace multi-layers (Gina) to degrade sequins (Celine) and to my favourite dress in the entire collection - the divine Genevieve, in hand-pleated peachy pink silk and lurex-blend chiffon with draped bodice which will shimmer and dazzle in the flash of a paparazzi or wedding photographer alike.

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