Tulum is where the fash pack flock to swap spin classes and juice cleanses for sun salutations on the beach and organic food eaten beneath palm trees.
The action unfurls out along a 10,000-metre ribbon of sand, centred on the stretch around much-buzzed-about restaurant Hartwood (go early, and order the pork ribs). Secluded up in the far north, though, on a 900-metre stretch of private beach, is Papaya Playa Project.
This is the kind of low-key place where only the luxe-y New Casitas - our tip for honeymooners - have power points, and the only wifi is in the bar-cum-restaurant. The chicest, the casitas - in a prime sunrise position above the beach - are simple in style. Housed in cave-like whitewashed concrete, the decor is limited to a king-sized bed and laze-here seating moulded out of the walls and floor.
The spa is just as holistic, drawing on Mayan traditions, including the temazcal, a sweat lodge led by the hotel's very own shaman.
WOW FACTOR: Climb the stairs that curve around the outside of your casita to reach the crow's-nest-style lookout that's hidden in the thatched roof.
FLIGHT TIME: 10 hours, 45 minutes